How do you close? Remember, not everybody makes a decision the first day. Many people want to wait and see if you are going be around six months from now. They want to be assured that you believe in your product/service so much that you are sticking it out for the long haul and would be there to support them if they invested in what you are offering. Your clients have every right to do that based on 97% of people in sales and marketing skipping from one product to the next.
So, how do you handle that type of situation? You follow-up and maintain contact with them. You likely have their email address, phone number and mailing address so just keep them posted on what you are doing. No, don’t pester them. Just keep them in the loop. There’s a lady that tried to sell my wife some cosmetics, but Christie just wasn’t interested at the time. Since the initial presentation at the department store, the lady has mailed postcards to Christie to let her know about upcoming sales. She followed up with her after the initial presentation, and Christie has invested in the products from time to time.
Champion Tip: Take the time to follow-up with your customer and prove to them that you believe in your product and you are dedicated to building your business.
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